Website · Design & build
UR Design
Proof the studio travels: a UK client, a minimal rebuild, and a user journey shortened until the enquiry was never more than a scroll away.
- Client
- UR Design Ltd
- Industry
- Design & build
- Role
- Redesign & rebuild
- Scope
- Full redesign
- Location
- United Kingdom
Built with
View live site - SvelteKit
- Tailwind CSS
- Vercel
The problem
A design-led company whose website undersold the work. It needed to look like the standard of the projects in the portfolio, and get prospective clients to an enquiry with less wandering.
What we did
- 01
Let the work carry the page
Project imagery given room to breathe, with typography and structure receding so the portfolio does the persuading.
- 02
Shorten the path
The route from landing to enquiry was cut down and repeated at each natural decision point, without resorting to interruption.
What shipped
- Full redesign and rebuild
- Portfolio presentation system
- Streamlined enquiry journey
- Performance-focused implementation
Next project
Transforma
Website · Scholarly & educational publishing