Website · Renewable energy
Daystar Solar
Solar is a considered purchase with a long decision window. The site’s job was to answer questions in order, and make the enquiry the obvious next step.
- Client
- Daystar Solar
- Industry
- Renewable energy
- Role
- Redesign & rebuild
- Scope
- Full redesign
- Location
- India
- SvelteKit
- Tailwind CSS
- Contentful
- Vercel
The problem
The previous site treated every visitor identically, whether they were a homeowner comparing quotes or a business evaluating a rooftop installation. Content was static, slow to update, and the path to an enquiry was buried.
What we did
- 01
Sequence the objections
We mapped the questions a solar buyer asks. Cost, savings, subsidies, installation, warranty. Then laid the page out in that order. The enquiry form appears at the point the visitor is ready, not before.
- 02
Content the team can move
Contentful drives the pages that change often, so projects, offers and copy update without a deploy.
- 03
Fast enough for a rural 4G connection
Optimised routing, compressed imagery and minimal client JavaScript. The site is quick on the connections the customers actually have.
What shipped
- Full site redesign and rebuild
- CMS-driven content for the team
- Restructured lead capture journey
- Performance and SEO groundwork
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